AT&T and the Detroit Red Wings are teaming up this season to promote the “It Can Wait” campaign and spread awareness about the dangers of texting and driving.
From today through Oct. 24, Detroit Red Wings fans can enter AT&T’s Why I Pledge contest through the website www.WhyIPledge.com/hockey to submit personal stories about their decision to never text while driving. Winners will be announced on Oct. 30.
The winners will be selected by a panel of judges and submissions will be judged on how well the submission uses emotion, creatively explains the impact of not texting and driving and originality.
"We know that many Red Wings fans drive to the Joe Louis Arena to see the games and we want to remind them to never text and drive," said Brian Ducharme, vice president/general manager for AT&T Mobility’s Indiana and Michigan markets. "We are pleased that the Detroit Red Wings have joined our campaign to spread the message that no text is worth dying for."
"By partnering with AT&T and the It Can Wait campaign, we hope that citizens of Hockeytown and all drivers think twice before texting and driving," said Craig Turnbull, Olympia Entertainment Senior Vice President.
The contest has two prize levels: the grand prize level will award one winner and a guest to Chicago to attend the Red Wings vs. Chicago Blackhawks game on March 16, 2014.
The first prize level will award one winner four tickets to three different Detroit Red Wings games taking place during the month of November at Joe Louis Arena in Detroit.
AT&T and several other major wireless providers are encouraging people to pledge to never text and drive through the It Can Wait campaign.
A ConnectSafely.org survey found that individuals who speak up about the dangers of texting and driving can have a profound impact, particularly on teens.
- 78 percent of teen drivers say they’re likely not to text and drive if friends tell them it's wrong or stupid.
- 90 percent say they’d stop if a friend in the car asked them to.
- 93 percent would stop if a parent in the car asked them to.
- 44 percent say that they would be thankful if a passenger complained about their texting while driving.