Mother Inspired By Daughters to Start White Lake Business

Nancy McDaniel, owner of Formula for Fitness, has been in business in White Lake since 2007. Meet McDaniel, and find out more about her business. If you want your business featured on White Lake-Highland Patch simply click here and fill out the form.

Name: Nancy McDaniel

Business: Formula for Fitness

Located: White Lake

Founded: 2007

How did your business come to be?: I have two daughters and I wanted to find a part time job that allowed me to be home with them after school. I looked into several home based businesses but most of them required a lot of computer time. I am a very active person and sitting at a computer did not appeal to me.

I love health and fitness, and I have always exercised so becoming a personal trainer was a natural choice.

Why did you choose the White Lake-Highland area?: I have lived in White Lake for 21 years and I wanted to work in my community.

What kind of services do you offer?: I am an ISSA Certified Personal Trainer. I specialize in fitness for older adults and in fitness nutrition. I train clients at Powerhouse Gym in Highland, on Milford Road, I also offer in home training. I offer private and semi private sessions.

What's a fact about your business that most customers probably don't know?: I design specific training programs for each individual. I have worked with tournament golfers, and 75-year-olds who have trouble walking. I enjoy working with all fitness levels.

What do you want your business to be best known for?: I want my clients to get results. Whether they are trying to improve their golf game, increase their upper body strength, or simply lose weight. I want them to feel strong and healthy. Health is not a number on a scale, or on a tape measure it's a matter of feeling good and doing all the things you want to do.

What's your most popular product or service?: My personal training services.